To celebrate 20 years in business and launch our new Swim Spa Centre, we took the initiative to develop a dedicated digital marketing campaign alongside our existing hot tub and swim spa advertising. The campaign was designed to reach a new demographic, build awareness and drive attendance at our grand opening. Supported by targeted email marketing and a major launch event with food, drinks and live wet tests, the initiative successfully turned digital engagement into real customer footfall.

This initiative deserves to win because it was more than a single marketing campaign; it was a fully integrated approach designed to take our Swim Spa Centre from an idea to a destination people knew about, understood and wanted to experience.The starting point was our Meta paid advertising strategy. Rather than simply adding the grand opening into our existing hot tub and swim spa campaigns, we identified an opportunity to build a dedicated campaign with a different objective and audience. We used targeted Meta advertising to increase awareness of Scotland’s first dedicated Swim Spa Centre and reach a new demographic beyond our traditional customer base. The creative and messaging were tailored around the launch experience, giving people a reason to discover the centre and attend the opening, rather than simply promoting a product.We then built on that initial awareness through targeted email marketing, with organic social content across Facebook and Instagram going hand in hand. This created multiple touchpoints throughout the customer journey, keeping the opening front of mind and reinforcing the message across both paid and organic channels.The final stage was bringing the digital campaign to life with a grand opening day cel

The overall theme was inspired by two major milestones for Advanced Hot Tubs: celebrating 20 years in business and launching Scotland’s first dedicated Swim Spa Centre. We wanted the opening day to feel like a celebration while giving customers a reason to experience the new centre for themselves. We created a fun, welcoming event with food, drinks, cocktails in our Tiki Bar and live swim spa wet tests, allowing visitors to actually experience the products rather than simply see them advertised. From a marketing perspective, we took the initiative to create a dedicated Meta advertising campaign specifically for the grand opening, alongside our existing hot tub and swim spa campaigns. The strategy was to reach a new demographic who may not have previously considered a swim spa, using tailored messaging and creative focused on the unique experience of Scotland’s first Swim Spa Centre. The campaign was supported by email marketing, creating multiple touchpoints in the run-up to the event. By combining targeted Meta (facebook, social media) advertising with an experiential opening day, we successfully turned online awareness into real footfall and engagement.

We now have 4 swim spas available for a wet test in our showroom :- The Sundance 17ft Surf swim spa. The Surf TM Series features an extra-wide swim lane powered by two ultra-powerful, dedicated swim pumps. The controllable current offers an un-paralleled swim experience your family can indulge in, all year long. Built with the serious swimmer in mind—but enjoyable for the entire family, the SurfTM Series features two dedicated swim pumps and a 10-speed swim selector control within easy reach, ensuring everyone can find their perfect pace. The SurfTM Series 17 features an extra-wide swim lane with an open swim tank, giving you plenty of room to swim comfortably. Two-lane extender jet creates a full-body current so you can take advantage of the whole swim tank. It has 4 seats with 48 therapy jets, and the dimensions are 529 cm x 234 cm x 134 cm. Included are the 26” Exercise Bar (Above Swim Jets), Swim Tether Cord and the sundance Illuminated waterfall. From the Superior Wellness AquaSolus Swim Spa Series we have the Flow Pro. The Flow Professional swim spa perfectly captures the smooth, continuous movement of water, offering the ideal balance between exercise and relaxation. Whether you’re swimming for fitness or unwinding in its spacious seating, Flow Professional provides a fluid and harmonious experience, blending wellness and tranquillity in every use. Dive into the elegance of Flow Professional, where movement meets serenity. It has 2 seats with 21 jets and dimensions are 5900 x 2280 x 1550 mm. From the Superior Wellness Platinum Spas we have the EROS which has 2 seats + 1 lounger with 22 jets. Dimensions are 4500 x 2250 x 1500 mm. Spa Pumps: 1 x 3 HP Swim Pumps: 3 x 3 HP, Circulation Pump: 1 x 1 HP LED lighting, Bluetooth, Spa Touch 2T and Insulation. From the Superior Wellness Platinum Spas we have the EROS PRO. 2 seats with 19 jets and the dimensions are 4500 x 2250 x 1500 mm. Spa Pumps: 1 x 3 HP, Swim Pumps: Turbine and Circulation Pump: 1 x 0.35 HP LED lighting, Bluetooth, Spa Touch 2T and Insulation.

Advanced Hot Tubs & Swim Spas Ltd